The good news for Ellerbe is this - the number of trucks streaming noisily through the town has slowed to a trickle.
The bad news for Ellerbe is this - the number of trucks and summer beachgoers stopping to purchase gas and food has slowed to a trickle.
Here's a real dilemma for small towns, what do they do in the wake of major events affecting their economy? For Ellerbe, it's a question of a temporary fix as they try and figure out how to recapture some of the business that was lost as the result of the town being bypassed by the construction of Interstate 73/74.
Central Park NC and Jim Lane of Ellerbe Springs teamed-up to invite NC Department of Transportation (NCDOT) officials, Richmond county officials, and Ellerbe merchants to a meeting last week to put together some possible answers. Roughly 30 people attended, a remarkable number for a 3pm meeting, and there were running questions and commentary as NCDOT presented information on signage programs available to businesses.
The upside is that there are some programs that Ellerbe merchants can possibly afford and use. The downside is that it will take nine months to a year before any of these signs are placed on the interstate. What will these businesses do in the meantime?
One answer is temporary signage and this is something that the merchants and Ellerbe's elected officials will have to pursue with the state traffic engineer. Another answer is signage on private land abutting the interstate - there are a number of regulations regarding this sort of signage and we're seeking clarification on whether the town itself can place a generic sign close to the interstate. Ellerbe's Small Town Revitalization group may have something to say about it as well depending on whether they can complete some of their other initiatives in the coming months.
As we all work to provide some answers, even temporary ones, to these challenges it is good to see so many people in Richmond County interested in helping Ellerbe. From elected officials to county employees to private citizens it is heartwarming to see the effort and care that everyone is putting into helping Ellerbe's merchants. Now we look forward to seeing some of the solutions mentioned at that meeting implemented.